The most important thing to keep in mind is this: the design must work well. The principles of website design are three: Users are pleased by the design, but they stay for the content. Users can browse the site easily. Users recognize each stage as belonging to the site. I decided to re-design the current BNU website from two standpoints - improved function, including an effective, efficient presentation of information; and improved aesthetics. By that I mean that the BNU website needed a presentation dishing up hot animation and sexy graphics, as well as solid and reliable information.